|
Alex Kassalias, DC,
Greenville, SC
The Dept. of Health and Human Services reports the baby boomers just
turned 60. For more then 50 years, demographers have known that America
would be experiencing a rather large bulge in the US population created by
the deferral of childbearing during World War II.
This cohort of 76 million in the US has the full attention of the
workforce planners, retirement advisors and public benefit aging program
managers. In a recent survey they have found that 1 in 10 people is 60
years and older, and that number is going up, in about 45 years it will be
1 in 3. The diversity of Baby Boomers, their anticipated longer life span
and their unprecedented number, create challenges for both public policy
and the mature market place.
Unfortunately we are also seeing the booming nursing home generation
phenomena, full of people who are 70, 80, 90 years old that are suffering
with the consequences of disease and helplessness. These beautiful people
didn't know that they would live this long. They didn't know how to take
care of their bodies and prepare for their longevity.
The Baby Boomers are aware of this and are seeking an improved quality of
life. They are learning about wellness and want to take care of
themselves. These people are not attracted to crisis care. They are
looking for pro-active, not re-active care. They are dissatisfied with the
current status of heath in this country. They desire wellness and spend
billions of dollars on good nutrition, gyms, spas and alternative care
providers. They are driving the wellness industry. The medical industry is
aware of this and is tapping into the "wellness trend". Statements like
see your family's physician before beginning a wellness program is just
the start of it. If we sit back they will drive people into their medical
clinics advertising, "health and wellness programs" prescribing their
version of treatment protocols to individuals.
The population seeking life time wellness would love to know about the
body's innate healing ability that expresses itself through the nerve
system. When we are communicating Chiropractic to the public what message
are we sending? Is it one of life time subluxation correction or quick
relief crisis care? Creating life time wellness that people need and WANT
requires effective communication and sending a congruent message of
wellness to your community.
Unfortunately what we face is that most people do not understand the
impact that subluxations have on one's life. It has never been explained
to them by their Medical Doctor or other health care provider or society
so they don't see the value. We must reposition the ladder to educate how
the correction of subluxation saves and extends lives. This repositioning
must start with us. Don't just build your practice on this premise...build
your community.
Now it's your turn. Chiropractors are the Wellness Leaders of the New
Millennium. Don't let the Medical community take what is ours.
LEAD AND TAKE CHARGE ACTION STEPS:
Forward this message and a P.S.C.A. application to chiropractors you know
so we can increase our members and create a congruent message in the state
of South Carolina of Life Time Wellness through the Correction of
Subluxation. Let's begin in our state FIRST!
Please join our mother association the F.S.C.O. Despite the fact that
other national organizations claim to represent straight chiropractic,
only the F.S.C.O. has adopted the policies which encourage the use of
chiropractic terminology (vertebral subluxation, adjustment, analysis, ect.)
and specifically prohibit the "medicalization" of chiropractic.
Consider "plugging in" to the LPMI program at Sherman. It is a great
opportunity to achieve leadership skills that you will grow with and keep
for a lifetime.
|